What mission? I’m so glad you asked. each freek bait is made by hand by a lone craftsman (that’s me) in a small workshop (really, it’s a third of a 2 car garage) in southern Missouri. Using locally sourced lumber, high quality hardware, premium materials, and painstaking attention to detail, each lure is hand-drawn, hand-carved, hand-painted, and individually tuned for the ideal action. there is no factory. there is no production line. no massive marketing team, either. There is only me, some tools and a passion for creating fishing lures that look and work amazing. When you invest in a freek bait, you aren’t buying some mass-produced, injection molded toy that’s little more than an expensive name with a bad paint job. You are buying a truly one-of-a-kind masterpiece that is purpose-built to catch the fish of a lifetime.